Rica Cruz, PhD

Dr. Rica Cruz is a leading figure in sexual well-being and education, recognized as the first Filipino Board Certified Diplomate in Clinical Sexology. She is also the first from Asia to serve as a Consulting Editor for the Journal of Sex Research, shaping scientific discourse on human sexuality. Through Unprude Sexology, she is actively training the next generation of sexologists in Southeast Asia.

As the founder and CEO of Unprude, Asia’s first sex therapy app, Dr. Cruz is dedicated to making expert-driven sexual wellness products, support, and education widely accessible. Her work bridges the gap between scientific research, clinical practice, and public education, ensuring that individuals and couples can navigate their sexual well-being free from stigma.

Dr. Cruz holds a PhD in Psychology and has trained in the University of Guelph, Cambridge Alliance-Harvard Medical School, the Kinsey Institute, and the Society for Scientific Study of Sexuality. Her research has provided critical insights into the complexities of sexual experiences. Her influence extends across media, where she has played a key role in normalizing conversations on sex and relationships.

Dr. Cruz has been honored with the Tatler Asia Front and Female Award for Well-Being (2024) and the KMC Solutions Emerging Leader of the Year Award (2024). Unprude was also named Grand Champion in the Philippine round of the She Loves Tech Competition and secured third place in the Southeast Asia regional competition.

Despite pushback and censorship she continues to fight for open and informed conversations about sexual wellness. Through the Unprude app she continues to ensure that individuals across Asia can embrace their sexual selves with confidence, knowledge, and respect—while fostering sexually respectful societies.