Mayra Hurtado is the co-founder and CEO of Hormony, a women’s hormonal health brand by Prelude Health. Hormony’s first product is an at-home saliva test that allows women to measure cortisol, track their results over time and better understand their hormonal health through a mobile app.
With more than 20 years of experience across finance, consumer products, brand marketing, operations and digital transformation, Mayra has held leadership roles with global companies including adidas. She brings this experience to building health technology that is accessible, trusted and designed around women’s everyday lives.
Mayra also founded FemTech Mexico, an association supporting the growth of the women’s health ecosystem. She is a strong advocate for a future where women can access continuous, at-home health data, take greater ownership of their health information and make more informed decisions about their well-being.
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