Beth Wright

Beth Wright is a Performance Coach and Functional Medicine Nutritionist with over 30 years of experience in health, fitness, and applied longevity. A former corporate lawyer in international banking, Beth retrained in performance coaching and functional medicine to combine scientific rigour with real-world execution.

For the past 15 years, she has specialised exclusively in women's health, working with women aged 35+ - from everyday women juggling careers, family, and health to high performing professionals, leaders, and athletes - to optimise hormones, resilience, body composition, and long-term healthspan. Her work integrates strength training, evidence-based nutrition, and functional medicine to translate complex science into practical, measurable outcomes.

Beth runs a global practice, B Fit The Wright Way, supporting women and corporate teams to improve performance, reduce long-term health risk, and build sustainable resilience. Through this work, she has developed deep insight into how midlife represents a critical inflection point for healthspan, performance, and future healthcare cost – both at an individual and organisational level.

She is also the co-founder of MAIA Health, a women’s daily health intelligence platform designed to support midlife women with personalised, evidence-informed insights that adapt to real life. MAIA was born directly out of Beth’s clinical and coaching experience, addressing the gap between health data, technology, and what women actually need to make better decisions over time.

Beth is a co-author of Happy Hormones and a regular speaker, writer, and educator on women’s health, longevity, and performance optimisation.